Brand Rewards Program Privacy Policy
Scope.
Brand recognizes the importance of maintaining the privacy of guests
(hereinafter referred to as “participants” or “you”) participating in the Brand
Rewards Program (hereinafter referred to as “Rewards Program”).
This privacy policy describes the practices of Brand regarding the collection,
use and sharing of personally identifiable information (“Personal Information”)
gathered through the Rewards Program.
Under no circumstances will Brand share any Personal Information about you
with any person or organization except in the following instances:
- in connection with providing rewards and/or services to you under the Rewards Program;
- to Brand partners who provide services on Brand’s behalf regarding
the Brand Rewards Program, including specifically, Mukafaat Marketing
Solutions Co. Ltd., Brand’s Rewards Program system developer.
- as may be required by law or court order; or
- as otherwise set forth herein.
Under certain circumstances, as permitted by law, Brand may also share or
disclose information about its customers that is aggregated, anonymous or that
otherwise does not personally identify you or any other guest.
Information We Collect.
Brand will collect Personal Information from participants as necessary to
administer the Rewards Program, and as described in this Privacy Policy.
“Personal Information” is information that uniquely identifies you, and includes,
among other things, your name, mobile telephone number, email address, date of
birth, debit or credit card number and transaction history.
Information You Provide
Participants who are redeeming points collected in the Rewards Program are
required to complete Registration. During Registration, you will
be required to provide your Personal Information. The information may include
your name, phone number, date of birth, e-mail address and other personal
information.
The Personal Information you provide will be used by Brand to analyze how
you use the Rewards Program, to understand your purchasing behavior and to
send you information and offers for the products or services which are most
likely to interest you. You agree to receive these communications in order to
enjoy the benefits of participating in the Rewards Program.
Information Sharing and Disclosure.
Brand may share your Personal Information as described in this Privacy Policy.
Other than as described herein, Brand will not disclose your personal
information to any third parties
Administration of Loyalty Program
By participating in the Rewards Program, you authorize Brand to share your
Personal Information with our program partner Mukafaat Marketing Solutions
Co. Ltd.. This information will be used to track your transactions with Brand
and to offer you rewards under the Rewards Program.
Third Party Service Providers
Brand may share your Personal Information with other third parties who
perform services for us. For example, Brand may hire companies to help
administer consumer promotions, analyze data, fulfill customer orders and
provide customer service. These third parties will not use your Personal
Information for any purpose except to carry out the requested service.
Miscellaneous
In the event of a merger, consolidation or sale or transfer of all or substantially
all of Brand or its assets, it is possible that all customer information that Brand has collected, including your Personal Information, will be transferred to the
purchaser or the new company.
Non-Personal Information
Under certain circumstances, Brand or Mukafaat may share or disclose
information about you that is aggregated, anonymous or that otherwise does not
personally identify you (“Non-Personal Information”).
Amendments
Brand may amend this Privacy Policy from time to time. Any changes Brand
makes to the Privacy Policy will be effective immediately on posting to
www.alfaco-rewards.com. You should review this Privacy Policy frequently to
ensure you understand its terms.
Security of Your Personal Information.
Brand takes your privacy and security seriously. For this reason, it has
established security measures consistent with standard industry practice to
protect and prevent unauthorized access to your Personal Information. While
Brand takes steps to protect your Personal Information and keep it secure, it
cannot absolutely guarantee the security of any information you transmit to us.
Contacting Brand
If you have any questions about this Privacy Policy, you may contact Brand
Rewards Program Customer Service. We would be happy to
answer your questions and/or hear your concerns.